A chance to learn and to change the way you think.

Culture has changed. We are in a new era of communication and cultural transmission. The rules have changed. We have to adapt and wake up to this new reality. Our ideas of communication and cultural transmission have to change accordingly.

Everything about how we communicate must change and adapt to the changing reality and to the speed of the transmission of this new reality. Can we learn, adapt, create and push forward culture faster and more deeply than the world around us?

The challenge is new, harder, and the rules are different. Relevance was the buzzword 5 years ago. But relevance is a poor substitute for leadership. We must take our place as leaders, and cultural shapers. Taking a backseat was perhaps for a different generation-but not ours. Settling is not an option.

The first step is to change the way we think.